POLITICAL · GOTV · SMS
Get-out-the-vote reminders on a hard deadline
- Context
- A political campaign ahead of election day, with supporters from the campaign's own list.
- Challenge
- Remind those supporters to vote, on a deadline that doesn't move.
- What we did
- Built the reminder text campaign in CenterMaster and launched it. Time from list to launch: 3 days
- Results
- ~80,000 reminder texts delivered over about two days; 89% delivered.
